There’s something pretty special about Australian activewear.
We might be a relatively small country, but we’ve produced some seriously impressive activewear brands. From heritage labels that helped shape the industry to newer names bringing fashion, performance and lifestyle together in fresh and exciting ways.
As activewear lovers ourselves, we’re always keeping an eye on what’s happening in the Australian activewear space. There are so many brands doing beautiful things, each with their own aesthetic, philosophy and take on what women want from their activewear.
So, in no particular order, here are seven Australian activewear brands we’re loving right now.
Cleo Harper
Cleo Harper is one of those brands that beautifully blends fashion and performance. Feminine, colourful and thoughtfully designed, their collections have a distinctly polished feel while still delivering the comfort, support and functionality you want from activewear.
We love the attention to detail from beautiful colour palettes and prints to flattering silhouettes and those little design touches that make a piece feel special. I have always personally loved their sports bra designs and how unique, feminine and elevated their pieces are.
Cleo Harper is a great example of how activewear can be both functional and feminine.
The Upside
If you love your activewear with a little luxury, The Upside is one to watch.
This Australian brand has built a reputation for elevated, fashion-forward activewear, with beautiful prints, sophisticated silhouettes and pieces that can easily transition from your workout into the rest of your day.Their designs are unique, their prints are bold and their style creates a slightly bohemian vibe that I really appreciate.
The Upside really embodies the idea that activewear doesn’t have to look like traditional gym wear. It’s stylish, polished and designed for women who appreciate fashion just as much as performance.
P.E Nation
Bold, energetic and instantly recognisable, P.E Nation brings a very different personality to Australian activewear.
The brand is known for its distinctive sport-meets-streetwear aesthetic, combining bold colour, graphic details, relaxed silhouettes and plenty of attitude.
P.E Nation is proof that activewear can be expressive and fashion-led. If you like your workout wardrobe with a little edge, it’s hard not to love what they’re doing.
Lorna Jane
You can’t really talk about Australian activewear without mentioning Lorna Jane.
As one of Australia’s best-known activewear pioneers, Lorna Jane has played a huge role in making activewear part of everyday Australian life. From the gym to the school run, coffee with friends and weekends away, activewear has become so much more than something we wear to exercise — and Lorna Jane has been a big part of that evolution.
We love the brand’s Australian heritage and its ability to continue evolving as the way women live, work and exercise changes.
Muscle Nation
Muscle Nation has built a strong identity around fitness, performance and community.
The Australian brand has grown from its Brisbane beginnings into a hugely recognisable name, with a loyal community that extends well beyond the clothing itself.
There’s a real sense of energy and motivation around Muscle Nation. It’s activewear that feels connected to training, gym culture and the idea of being part of something bigger.
LSKD
LSKD is a great example of where modern activewear is heading.
Blending performance, lifestyle and streetwear, the brand has created clothing that works just as well outside the gym as it does during a workout.
There’s a contemporary, slightly edgy feel to the brand, while the focus on performance remains at its core. LSKD demonstrates just how much the boundaries between activewear, everyday clothing and streetwear have blurred.
Muscle Republic
For something a little more understated, Muscle Republic is a favourite.
The brand takes a clean, contemporary approach to performance activewear, with streamlined pieces designed to work hard while still looking great.
I love stocking up on core basics from this brand because their quality is outstanding. From training essentials to everyday loungewear pieces, Muscle Republic is a great option for those who prefer a more refined aesthetic without compromising on function.
Celebrating Australian Activewear
What we love most about the Australian activewear industry is that there really is something for everyone.
Whether you’re drawn to feminine and fashion-forward pieces, luxury activewear, bold streetwear-inspired styles or clean and technical performance gear, Australian brands continue to push the boundaries of what activewear can be.
And as an Australian activewear business ourselves, we’re proud to be part of that community.
At Holistic Femme, we love discovering beautiful activewear, finding those special pieces and giving them another life. And we’re always excited to see what Australian designers and brands will come up with next.
Here’s to supporting Australian activewear and the incredible creativity coming out of our own backyard.
